Cardiff agency notebook · ranking, GEO, AI

What we've learned making Cardiff sites rank.

Practical writing from the desk we build from. Why your site isn't ranking, what GEO means and how to get cited by AI search, when an AI receptionist pays for itself — and when it doesn't.

Cornerstone · SEO15 May 2026 · 11 min read

Why your Cardiff business website isn't ranking — and the seven things that fix it

If your Cardiff business doesn't show up when customers search, the issue is almost never the algorithm. It's usually that your homepage talks about you instead of the customer with the leaking boiler at 11pm — that, plus six other concrete fixes. Only one of them needs a developer.

Read the full guide

Sharper takes on SEO, performance, AI and process.

GEO12 May 20266 min read

GEO explained: getting named by ChatGPT, Google AI and Perplexity in 2026

When a Cardiff customer asks ChatGPT or Google's AI 'who's a good plumber near me?', the answer is one short paragraph naming two or three businesses. If yours isn't named, you may as well not exist. Here's how to be one of the names.

Sherif Butt · Founder · Loyalleads

Performance10 May 20267 min read

Site speed for Cardiff trades: from 50 to 90 on PageSpeed Insights

Most Cardiff trade websites load so slowly that one in three customers leaves before the phone number even appears. Fixing it isn't magic — it's five specific changes, and four of them don't need a developer.

Sherif Butt · Founder · Loyalleads

Process9 May 20268 min read

How to write a website brief that saves you £2,000 (and gets you a better site)

Most Cardiff small-business website projects overrun by 50–100% — not because agencies are dishonest, but because the brief was vague. Two pages, written before you talk to any agency, removes most of the cost overrun before the project starts and routinely saves £1,500–£3,000.

Sherif Butt · Founder · Loyalleads

AI8 May 20265 min read

Why an AI receptionist is a must for Cardiff trades in 2026

Every Cardiff trade misses 30–40% of phone calls — most of them at 10pm, on a Saturday, or while you're up a ladder. There's now a £29/month fix that catches those calls, asks the right questions, and books them into your diary before the customer rings the next number on Google.

Sherif Butt · Founder · Loyalleads

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